Vito Coffee started with the concept of premium quality whole bean coffee that is extremely fresh from farm to cup. It’s their mission to serve the best coffee to their customers.
Brand Identity Design
Having developed the brand positioning, brand identity, packaging design, and logo, we took the project on from beginning to end. Vito Coffee is coffee at its finest for the everyday hero. The colours of the packaging undeniably pops off the shelf against their competitors.
With the knowledge that our client was introducing Vito Coffee on the international market where the coffee industry is riddled with cliché and increasingly dated design themes. We created a branded range that will disrupt predictable clichés with authentic rituals, calm language, and visual simplicity.